Retail Broking: Customer relationship that outlive market crashes

The stock market has its ups and downs, the cycles of boom and bust and times of high volatility. The mood of stock market investors also tends to go up or down with the market. This creates some unique challenges in customer relationship management for the stock brokers. We are trying to look at some of that and see if there are any best practices one could adapt to tackle these challenges.

See the real picture, Invest wisely.

There are a lot of free investment advice going around these days, celebrity anchors and investment gurus giving investment/trade tips on TV, broking firms suggesting stock selections on social media and TV, investment advisors and analysts giving out free tips through SMS and other means. All this should make investing in stocks very easy and millions of people should have become millionaires by now. Somehow that doesn't seem to happen. It seems more people are losing their money than gain it, why?