Monday, June 27, 2011

Revolution Now - Social Media

It gives me goosebumps when I think about what is happening right now as I write this blog or you reading it. We are going through a period in the history of human kind that is revolutionizing the way we relate, engage and communicate with people across the globe and in space . The barriers of  color, cast, culture and creed fade away in the social web and we all can relate to one another as fellow human beings.

I can say a thousand words but still won't be able to convey the message as effective as the video given below would.The video is based on  the book "Socialnomics" by Erik Qualman.

Trivia: The background track is the song Baba Yetu by Christopher Tin, from the video game Civilization 4. It won the Grammy and is the first video game track to win a Grammy award.

Some of the things that stuck as I watched the video are
  • Social media is about people
  • It is the number one activity online, astounding feat when you consider who comes second
  • It has impact on offline behavior
  • Transactions for virtual  goods will surpass those for real goods in near feature
  • Peer recommendations is the way to go
  • Compared to conventional advertising, social media marketing has very long half life.
  • Facebook is Huge.
  • Business will have to adapt to survive.
In order for business to adapt and survive, they would need new tools, new outlook, new planning new mehtods... Just as Erik Qualman had said "We don't have a choice on whether we do social media, the question is how well we do it."
That is where and other social media integrated applications come in to help you in doing social media well. 

Jerith Shajan